As an online internet marketer, we could offer three forms of digital downloadable info products to our potential customers: E-book, Audio and Video course. These different formats of info products have different perceived value as well as the learning effectiveness to customers.
Normally, internet marketers tend to start off with writing an E-book as they do not feel confident or comfortable to record and speak to their audiences. However, this is a very conservative thinking as the real big money comes in when you offer Audio and Video course info products. Here, I am writing this article to clearly highlight three distinct benefits of an Audio or Video course compared to the traditional E-book.
1) Less time and effort for production
E-book takes up quite a fair bit of time to produce as you will be required to write a full publication, not forgetting the phrasing, paragraphing and editing that has to be done. On the other hand, the amount of time for your Audio or Video recording directly reflects the time required for you to produce your info product, taking in account the time to prepare the script and some post-recording editing.
2) Learning effectiveness
E-book provides the reader with reading materials which may or may not be appealing and easily understandable to its readers. Comparatively, the Audio or Video course will provide the customer with a more interactive learning environment. By supplementing the Audio or Video course with the script for the course, it covers up the purpose of an E-book and would save the hassle of your customers to take notes and replay the course over again.
3) Perceived Value
E-book is an electronic publication with informative materials that internet marketers offer to their customers. With the ease and convenience of modern technology, conversion of E-books to digital media such as the Audio or Video course strongly elevates the worth and value, as digital media appears to be more informative and interactive. More importantly, try packaging your Audio or Video course with a script or some form of course notes as this would definitely add more value to your already highly regarded info product.
Conclusion
I do hope this article had been useful to you and will spark your interest to join the proven online money-making industry with Internet niche marketing. Feel free to follow my other articles to learn more about Internet niche marketing in whole.
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